Digital Product Passport Operator: The profession that is changing the industry

Kiril ShivachevKiril Shivachev•February 26, 2026•3 min read
DPP for End Consumers
DPP
Desk professional working with the DigiProductPass platform to manage digital product passports.

With the introduction of the new European Sustainability Requirements (ESPR), businesses are facing a serious challenge: how to collect, structure and manage the huge amount of data for each of their products. In this context, a new, key role is born -Operator of digital product passports (DPP Operator).

This is not just an administrative position. This is the person who connects manufacturing, supply chain and end-to-end transparency to the consumer.

What exactly does a Digital Passport Operator do?

The role of the DPP operator is complex and requires a combination of technical skills, knowledge of legislation and an understanding of the product life cycle. Here are his main responsibilities:

1. Managing the "Digital DNA" of the product

The operator is responsible for entering and updating the information on a platform such asDigiProductPass. This includes data on the composition of the materials, the origin of the raw materials and quality certificates.

2. Classification of access levels

One of the most critical tasks is the correct distribution of data according to the three-level access model:

3. Life cycle monitoring

The DPP operator doesn't just create the passport, it keeps it alive. When a product is repaired, inspected or re-commerced, the operator logs these "events" into the system to ensure that the product's history is complete and reliable.

4. Compliance control

This specialist monitors whether the information complies with the latest EU regulations. He works closely with the engineering and logistics teams to ensure that the 7-year audit trail is always available and in order.

5. Technical optimization for AI and search engines

The operator ensures that the information is not just "text on a page", but is properly formatted (via JSON-LD and Markdown) so that AI and automated EU systems can easily index it.

Why is this profession important for business?

Without a qualified DPP operator, companies risk not only heavy fines but also a loss of credibility. This specialist turns the "passport" obligation into a marketing advantage by showing customers that the product is quality, legal and long-lasting.

Partnership for a greener future

The implementation of Digital Product Passports is a large-scale process that requires the right know-how and reliable technological tools. We fromWIARAwe believe success lies in collaboration.

We are therefore happy to share thatWIARA is open to new partnerships.Whether you are a manufacturer, a software company or a sustainable development consultant, we are ready to work together to make business in Bulgaria more transparent, competitive and ready for the European future.

Contact us today to build resilience together!

DPP

Frequently asked questions

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A digital product passport is a digital record that contains complete information about the origin, materials and ecological footprint of a product. According to the new EU regulations (ESPR), it will become mandatory for a wide range of goods to ensure their transparency and recyclability.

With the Digital Product Passport, information is automatically generated in all 24 official EU languages. This means that if you sell a product in Bulgaria, Greece or Germany, the customer and local authorities will see the data in their native language without the need for additional translations.

The system uses a three-tier access model. Customers see instructions and product information; repair shops and recycling companies receive technical repair schemes; and government authorities have access to full compliance and audit certificates.

A passport is a "guarantee of authenticity". When reselling, the buyer can scan the QR code and make sure that the product is original, see its repair history and trust the merchant. This increases the residual value of your goods.

Any change is recorded in an immutable audit trail. The system keeps a history of versions (who changed what, when and what), which gives you full legal protection in the event of inspections by regulatory authorities.

Yes, our passports are AI-Ready. In addition to the standard web page, they contain structured data (JSON-LD and Markdown) that allow AI search engines and automated EU systems to easily discover and process your product information.

The platform is flexible: you can create one passport for an entire series of products (Model Level), for a specific production batch (Batch Level) or a unique passport for each individual unit with its own serial number (Item Level).

A preview of DPP's secure database showing a 7-year audit trail and digitally signed documents ensuring full compliance with the European ESPR Regulation and protection of company data.

One solution for all 27 EU markets

Automate your DPP compliance. Turn regulations into a competitive advantage with passports that “speak” all 24 official languages ​​and are ready for the AI ​​future.

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