DPP for End Consumers

More clarity, better decisions

Collage of end consumers scanning QR codes from labels and packaging via Digital Product Passport (DPP)

Digital Product Passport (DPP) for End Consumers

For end consumers, DPP is a tool for making informed choices and achieving greater transparency. It provides accessible information about the product – from its composition and sustainability to repair options and proper disposal. This enables consumers to choose more sustainable products and extend their lifespan.

Regulatory Framework

What Consumers Can Expect

When does it take effect?

Steel and iron go first (delegated act under ESPR, expected 2026), followed by textiles and furniture. The battery passport is a separate regime and applies from 18 February 2027. Gradually, almost all products will have a digital passport.

What information will consumers see?

Data on material origin, environmental indicators, usage and repair instructions, recycling options and sustainability.

Why is this important for consumers?

DPP gives more control, transparency and the ability for more responsible consumption, which reduces waste and supports the circular economy.

Woman shopping for clothes in a store, holding several shopping bags while browsing an item on a hanger.

What is the Digital Product Passport (DPP)?

Why do we need it?

SCAN TO OPEN ON YOUR PHONE

INTERACTIVE DEMO

See a real Digital Product Passport

Winter jacket made from textile with recycled content — the passport shows the fields expected for textiles: composition, origin, carbon footprint, care and recycling instructions. Scan the QR with your phone or open the link to see how a published passport looks to a customer.
Open demo passport
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You ask us:

Frequently Asked Questions

Through a QR code or link placed on the product or packaging.

Key information about composition, sustainability, usage instructions and proper disposal.

Yes. Consumers will only see the public layer with useful and understandable information.

By providing repair instructions and extending the product's lifespan, which benefits households.

Gradually – the battery passport comes first (from 18 February 2027, under its own regulation). Under ESPR, iron and steel go first, followed by textiles, furniture and other categories; construction products follow under the CPR.

Less waste, a cleaner environment and more sustainable production – as part of EU-wide initiatives.

More transparency, better purchasing decisions and confidence that products meet European standards.

What it costs for your productsFour plans with published prices — the free one covers 3 passports, the highest published tier is €419/mo. Larger volumes are quoted.
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