Toy Safety Regulation

Safer toys with a digital passport

Collage of wooden toys and a digital product passport for a children’s toy.

What the new regulation introduces

The new Toy Safety Regulation (Regulation (EU) 2025/2509) replaces Directive 2009/48/EC and is among the first product groups with an explicit Digital Product Passport. It tightens the rules on chemicals, requires an assessment of all risks, and introduces a DPP for every toy placed on the EU market.

Its requirements build on DPP for manufacturers and on the Digital Product Passport →

What does the Toy Safety Regulation mean for your digital product passport?

Every toy gets a passport under Regulation (EU) 2025/2509, built on the same mechanics as the ESPR one: a unique identifier, a data carrier on the toy and tiered access to the safety and compliance data behind it. It applies to manufacturers, importers and retailers, including online sellers.

The transition period is about 4.5 years. In DigitalProductPassport by WIARA, test reports and certificates attach to the passport as files, each classified to an access level, and the public passport shows only public fields. Open a demo passport to see the structure, and check what applies to your product.

Key requirements

Toy Safety Regulation

Digital passport for toys

Every toy will carry a DPP with safety and compliance data, accessible via a label / QR code.

Stricter chemical rules

Expanded bans on hazardous substances — including endocrine disruptors and PFAS — on top of the already-banned carcinogens.

Assessment of all risks

Manufacturers carry out a safety assessment covering all possible risks before placing the toy on the market.

Single EU rules

A regulation instead of a directive — the same requirements in every Member State, including for online sales and imports.

Key points

2025

The Toy Safety Regulation is adopted and published in the EU Official Journal.

Transition period

About 4.5 years to adapt, before it fully applies.

DPP for toys

The Digital Product Passport becomes mandatory for toys on the EU market.

Scope

All toys — EU-made and imported, including those sold online.

Publish this passport with DigitalProductPassport by WIARA

The Toy Safety Regulation brings a product passport of its own, built on the same mechanics as the ESPR one: a unique identifier, a data carrier on the product, and tiered access to the fields behind it.

DigitalProductPassport by WIARA is a cloud platform built by WIARA, a software company. You enter the product data once; the platform publishes a passport page with a permanent QR code and a GS1 Digital Link URL, in all 24 official EU languages, keeping public, professional and authority fields apart. ESPR and CPR templates come ready made.

The free plan covers 3 passports in total. What the platform does is set out on the product page, and the plans and their limits are on pricing.

Toy Safety Regulation

Frequently asked questions

Regulation (EU) 2025/2509 replaces the old directive, tightens the rules on chemicals and introduces a mandatory Digital Product Passport for every toy.

After its adoption in 2025 there is a transition period of about 4.5 years before the requirements become fully mandatory.

Manufacturers, importers and retailers of toys, including online platforms that offer toys on the EU market.

Toys are among the first product groups with an explicit passport, because child safety demands transparent data on materials, chemicals and compliance.

Review the chemical composition, prepare safety and compliance data, and plan the roll-out of the digital passport.

A business team at a work meeting — a consultation on implementing a DPP.
Centralised DataIntelligent Systems
Centralised DataIntelligent Systems
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