Packaging and Packaging Waste Regulation (PPWR)
New rules for all packaging in the EU
What PPWR is
Regulation (EU) 2025/40 (PPWR) replaced the old Packaging Directive and introduces single rules for all packaging on the EU market. It applies from 12 August 2026. The aim is to cut packaging waste, make all packaging recyclable, and introduce minimum recycled-content levels, reuse targets and harmonised labelling.
Its requirements sit close to DPP for manufacturers and to the ESPR →
Key requirements
Packaging and Packaging Waste Regulation (PPWR)
Key dates
11 February 2025
PPWR entered into force.
12 August 2026
The Regulation starts to apply — the core obligations become relevant.
2030
All packaging must be recyclable; minimum recycled-content levels and restrictions on certain formats take effect.
Phased
Reuse and waste-reduction targets expand.
Packaging Regulation
Frequently asked questions
From 12 August 2026, after entering into force on 11 February 2025. Key requirements such as recyclability and recycled content phase in by 2030.
Everyone placing packaging on the EU market — manufacturers, importers, retailers and especially the FMCG sector.
PPWR requires data on composition, recyclability and recycled content, which fits naturally into the logic of the Digital Product Passport and harmonised digital labelling.
Review their packaging portfolios for recyclability, collect composition and recycled-content data, and plan for harmonised labelling.
Related solutions
How to prepare
DPP for Manufacturers
Manufacturers create and maintain DPP, prove compliance and sustainability, earn trust and improve their processes.
DPP for Retailers and Service Centres
DPP simplifies warranties, repairs and product tracking. Retailers and service centres receive accurate information for higher quality service.
DPP for Importers
Importers ensure a valid DPP for every product and provide EU market access without risk of sanctions and delays.
