DPP - Digital Product Passport
What is a Digital Product Passport (DPP)?
The Digital Product Passport (DPP) is a digital "identity card" for the product that shows where and how it was produced, how sustainable it is, and how it can be recycled. Access is provided via QR code or link.
DPP contains data on composition, material origin, carbon footprint, repairability, and recyclability. For companies, this is a tool for transparency, trust, and easier access to the European market.
Purpose of DPP
The Digital Product Passport aims to provide full traceability and transparency in the supply chain — from production to consumer and back to recycling or reuse. It lets all participants — manufacturers, retailers, regulators and consumers — make informed decisions. Manufacturers can prove the origin and quality of their product, consumers receive clear information before purchase, and regulators verify compliance fast and automatically. DPP also supports secondary markets — repair, reuse and recycling — by providing the data needed on components and materials. In the long run, this lowers market-wide compliance costs and builds stronger trust between business partners.
Implementation timeline
What Does This Mean for Business?
For companies, this means a new level of responsibility — and an opportunity to demonstrate commitment to sustainability, compliance and innovation. Implementing DPP is not only a regulatory requirement but also a competitive advantage for those who act proactively. ESPR mandates three access tiers to DPP data: public, professional and regulatory authority. The audit trail must be kept for 7 years. For Bulgarian SMEs the first two years are about preparation — building competence, collecting supplier data and integrating ERP/PIM systems. A partner network of consultants and experts provides DPP expertise without a major upfront investment.
DPP as Part of the ESPR Framework
The Digital Product Passport (DPP) is a key element of the ESPR regulation, which sets the new rules for sustainable products in the EU. Through it, every product receives a digital profile with transparent information about its composition, origin, and environmental impact. DPP connects manufacturers, distributors, and consumers in a unified system of trust and traceability, supporting the goals of the European Green Deal and the circular economy. On 27 May 2026 CEN-CENELEC published six technical standards (EN 18216–18223) that lock in DPP interoperability — GS1 GTIN as primary identifier, QR code as primary carrier, REST API for data exchange and JSON-LD/Schema.org for semantics. The EU DPP central registry goes live on 19 July 2026.
Learn More About ESPRSCAN TO OPEN ON YOUR PHONE
INTERACTIVE DEMO
See a real Digital Product Passport
Winter jacket made from textile with recycled content — the passport shows the mandatory ESPR fields for textiles: composition, origin, carbon footprint, care and recycling instructions. Scan the QR with your phone or open the link to see how a published passport looks to a customer.Three levels of DPP detail — which is for you?
Before choosing a pricing plan, it's good to know what you're actually buying. ESPR allows three levels of detail for the Digital Product Passport. The choice depends on how different your products are from each other and what you want to prove to the customer, the regulator or customs.
Below — practical examples so you choose the level you actually need.
Model passport — the base level
One passport for the entire product model. Covers all units of that model. Example: you sew 1,000 black t-shirts of one model. One passport covers all 1,000. It says: 100% cotton, 180 g weight, size L, manufactured in Bulgaria, ESPR compliant. When it's enough: when your products of one model are largely identical — mass production, standard SKUs. For most SMEs this is enough for compliance.
Batch passport — the middle level
One passport per production batch. Builds on the model with the specifics of that particular batch. Example: 500 of the t-shirts are from cotton from Turkey (March 2026 batch), 500 — from Uzbekistan (April batch). Two extra passports on top of the model. They state where the cotton in the specific batch came from, when it was dyed, by which sub-contractor, what the carbon footprint is. When it's needed: when your batches differ — different material suppliers, different production dates, different certificates. Buyers and regulators then see exactly what's in the batch they hold in their hand.
Unit passport — the most detailed level
One passport for each individual product. Builds on the model or batch with its own serial number and history. Example: a boutique designer dress from a Bulgarian fashion house — hand-embroidered, one-of-a-kind, a specific piece of fabric. For such a product there is a separate passport for that one dress with its serial number. After sale, information can be added — when it was worn for a special occasion, how it was cared for, when it was resold second-hand. The whole history of that one dress. When it's needed: for unique, boutique or hand-made products; for expensive and long-lasting goods (furniture, electronics, cars); products for reuse; or when regulation requires traceability of the individual item.
Which to choose?
Start with Model — for most SMEs it's enough for compliance. Move to Batch when you have different suppliers or production batches and that matters to the customer. Add Unit where the regulation or business model requires it.
WIARA as a DPP Operator
Our Solutions
DPP for Textiles
DPP provides traceability from fibre to recycling, proves brands' sustainability, and inspires consumer confidence.
DPP for Construction Products
DPP ensures transparency for the composition and sustainability of construction materials, facilitating proof of origin and compliance with standards.
DPP for the Furniture Industry
DPP ensures transparency for the materials used, facilitates reuse and recycling. It proves the sustainability of production.
DPP for Manufacturers
Manufacturers create and maintain DPP, prove compliance and sustainability, earn trust and improve their processes.
DPP for Importers
Importers ensure a valid DPP for every product and provide EU market access without risk of sanctions and delays.
DPP for Retailers and Service Centres
DPP simplifies warranties, repairs and product tracking. Retailers and service centres receive accurate information for higher quality service.
Your Guide to DPP Implementation
Learn the steps for integrating digital product passports – from the factory to the customer, with ready-made solutions and expert support.
