The EU has banned the destruction of unsold clothes: What does this mean for the Bulgarian textile business?

Kiril ShivachevKiril ShivachevFebruary 11, 20263 min read
New EU directive on the textile industry

On February 9, 2026, the European Commission took a step that will change the rules of the game inthe textile industry. They were approvedthe first delegated acts under the Regulation onecodesign of sustainable products (ESPR), aimed directly at textiles, clothing and footwear.

For Bulgaria, this is not just another bureaucratic directive. The sector generates€1.8 billion exportsand provides livelihood to over22% of those employed in industry. This is a signal of fundamental change.

End of dumping: What exactly is changing?

The adopted measures introduce two critical requirements:

  1. Prohibition on destruction of unsold consumer goods:Companies are no longer allowed to burn or landfill usable produce.
  2. Full transparency:Brands and retailers are required to publicly report the quantities and management of unsold products.
The statistics are startling:Every year, between 4% and 9% of textile products in the EU are destroyed before reaching a customer. This generates nearly 5.6 million tons of CO₂ per year.

The Digital Product Passport (DPP): The clock is ticking

Although the official delegated act forDPP for Textilesto be expected at the end of 2027, the actual deadline for full compliance isearly 2029

If you think that's a long shot, think again. Preparation for the DPP requires:

Competition does not sleep: Why is "now" better than "tomorrow"?

Your partners in Western Europe are already changing their criteria. Brands likeH&M, Zara and Primarkwill request DPP data from their suppliers. If Bulgarian factories cannot provide them as standard, they will simply be replaced by manufacturers who are already investing in this infrastructure.

This is no longer a question of ecology, but of market access.

Roadmap to Action: How to Prepare?

1. Immediate steps (Q1 2026)

2. Medium-term planning (2026–2027)

3. Full integration (2027–2028)

Digital Product Passport: Your regional partner

In a sea of ​​expensive Western European corporate solutions,DigitalProductPasswordstands out as the only specialist supplier ofDigital product passport of the Balkans.

Why Bulgarian SME producers chooseDigitalProductPassport?

Don't wait for the deadline to catch up with you.Your competitors are already preparing. Future-proof your manufacturing today.


DPP in Bulgaria

Frequently asked questions

Question Mark Section Supporting Image

It is a digital record, accessible via QR code, barcode or NFC tag, which contains detailed information about the product's origin, composition, repair instructions and recycling options. It is the "identity card" of each garment, which guarantees transparency to regulators and end customers.

The regulation provides for exceptions for micro and small enterprises. However, medium-sized businesses will have a transition period of around 6 years before the ban becomes fully binding on them. However, the big brands that small businesses are suppliers to will require compliance with these rules immediately.

The specific requirements for the textile sector are expected to be finalized by the end of 2027. Businesses will then have around 18 months to implement. This means that by the beginning of 2029, every new product on the EU market must have such a passport.

Probably yes. Most current systems are not designed to track data at such a granular level and share it with the European data portal. A platform like DigitalProductPassword can connect to your existing ERP to automate the process without having to replace your entire infrastructure.

Because gathering data from raw material suppliers takes time. Western partners are already beginning to classify their suppliers into "prepared" and "unprepared". If you get started now with DigitalProductPassword, you'll have a competitive advantage when contracting for the coming seasons.

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Have questions about implementing DPP in the textile industry?

WIARA is here to help you with the complete process